RCOG World Congress 2019 at ExCeL London : Royal College of Obstetricians and Gyaenacologists
Rapiergroup / ExCeL London
The 2019 edition of the RCOG World Congress, which brings together thousands of practitioners and specialists, was hosted at ExCeL London. It was the biggest ever, with 4,000 delegates attending, representing an uplift in delegate numbers of more than 79 per cent, compared to when the event was hosted in Birmingham in 2016.
RCOG’s mission is to improve healthcare for women everywhere, by setting standards for clinical practice, providing doctors with training and lifelong learning, and advocating for women’s healthcare worldwide.
In conjunction with specialist society partners, RCOG pulled together a 100-strong speaker programme of world-leading practitioners, researchers and commentators from world-class university hospitals across the UK and further afield.
A record number of abstracts were submitted and the voices of 19 women with lived experience were heard, reinforcing RCOG’s commitment to champion the best in women’s healthcare, as well as equipping doctors to do the best job possible for women.
Pre-marketing had a greater focus on segmentation and personalisation, and new promotional content was created including video content, speaker profiles, tourist information and travel guides. Leveraging London and its offering was an important part of the Congress’ success. This was underpinned by focused and thorough marketing campaigns that made RCOG World Congress the UK’s leading event for obstetricians and gynaecologists.
“Excellent use of mixed media throughout the event.”
“The social media statistics and increased attendee numbers clearly showed that they had achieved their objective.”
“Great to see how the digital offering was implemented to maximise opportunities, and also great to see the host city being used for additional engagement opportunities.”