Team-Building Event of the Year

Team-Building Event of the Year : Brands at Work
Culture Rave : Playtech

Gaming technology firm Playtech needed to merge groups of staff from three recently acquired companies, all with very different workplace cultures, into one office. As a result there was an increase in siloed working across different business areas, and Playtech employees, known as Playees, showed a low awareness of the company’s four cultural values - Integrity, Innovation, Excellence, and Performance. 

The Playtech UK leadership team engaged Brands at Work in December 2019, to unite its people in a cultural team-building experience. The objective was to immerse more than 300 Playees in the desired ‘one company culture’, by bringing the four cultural values to life in imaginative ways. 

Lucy Owen, commercial director and UK site operations, Playtech, praised Brands at Work’s Culture Rave event, which was pulled together with very limited budget, constantly changing requirements, uncertainties, and a very tight deadline. “They supported us with the highest level of professionalism, creativity and seamless support. The response from our staff was overwhelming. Everyone was engaged, enthusiastic and united by our shared vision, ambition and values,” she said.

Judges’ comments:
“Adding dynamic movement and fun to an event that has potentially heavy information to deliver to its employees will have elevated the content by providing those that attended with lasting memories.”
“Limited budget challenged creative thinking and this event was a brilliant outcome exceeding expectation.” 
“A creative approach to appreciating Playtech's four values.”

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