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Industry Sector Categories

These six awards will go to exceptional B2B events in their respective sectors.

Open to: agencies, associations, corporates, destinations, DMCs, PCOs and venues

Automotive Event of the Year

Entry questions:

Objectives: What were the core objectives of the event? Outline the brief and purpose of the event in context of the market and industry sector. Include information of the original brief and how the brief may have changed over the timeline of the event (eg live brief vs digital brief, budget changes, resource adjustments)

Challenges: What were the key challenges faced when organising the event and how were these overcome? (eg live to digital, virtual networking, technology, revenue/sponsorship, delegate engagement).

Delivery: Give a full rundown of the event delivered, including details of creative, content, venue or digital platform, logistics, broadcasting and personalisation focusing on how the solution met the brief, how it was innovative and what made it award-worthy.

Results: Did the event achieve its core objectives? Please include testimonials, data, statistics and evidence available from post-event analysis and qualitative feedback. Where possible also show a long-term impact or legacy of the event internally or externally. Judges will look for entries that can demonstrate both creativity and proven ROI.

Finance & Professional Services Event of the Year

Entry questions:

Challenges: What were the key challenges faced when organising the event and how were these overcome? (eg live to digital, virtual networking, technology, revenue/sponsorship, delegate engagement).

Technology & Telecoms Event of they Year

Entry questions:

Challenges: What were the key challenges faced when organising the event and how were these overcome? (eg live to digital, virtual networking, technology, revenue/sponsorship, delegate engagement).

Pharma & Healthcare Event of the Year

Entry questions:

Challenges: What were the key challenges faced when organising the event and how were these overcome? (eg live to digital, virtual networking, technology, revenue/sponsorship, delegate engagement).

Consumer & Media Event of the Year

Entry questions:

Challenges: What were the key challenges faced when organising the event and how were these overcome? (eg live to digital, virtual networking, technology, revenue/sponsorship, delegate engagement).

Manufacturing & Industrial Event of the Year

Entry Questions:

Challenges: What were the key challenges faced when organising the event and how were these overcome? (eg live to digital, virtual networking, technology, revenue/sponsorship, delegate engagement).

Event Purpose Categories

These five awards will go to exceptional B2B events that satisfy and exceed a specific event purpose.

Incentive Event of the Year

Entry questions:

Objectives: What were the core objectives of the incentive? Outline the brief of the incentive in context of the market and attendees. Include information of the original brief and how the brief may have changed over the timeline of the incentive (eg location, budget changes, resource adjustments, capacity)

Challenges: What were the key challenges faced when organising the incentive and how were these overcome? (eg. reduced budget, logistical challenges, travel restrictions, health and safety, perceived value).

Delivery: Give a full rundown of the event delivered, including details of creative, marketing, destination or digital platform, logistics, broadcasting and personalisation focusing on how the solution met the brief, how it was innovative and what made this incentive award-worthy.

Results: Did the incentive achieve its core objectives? Please include testimonials, data, statistics and evidence available from post-event analysis and qualitative feedback. Where possible also show a long-term impact or legacy of the incentive internally or externally. Judges will look for entries that can demonstrate both creativity and proven ROI.

Internal Communications Event of the Year

Entry questions:

Objectives: What were the core objectives of the event? Outline the brief of the event in context of the organisation/employer and messaging. Include information of the original brief and how the brief may have changed over the timeline of the event (eg location, budget changes, resource adjustments, tone/sensitivity)

Challenges: What were the key challenges faced when organising the event and how were these overcome? For example, reduced budget, logistical challenges, unforeseen circumstances such as issues with destination or venue, challenges around secrecy.

Results: Did the event achieve its core objectives? Please include testimonials, data, statistics and evidence available from post-event analysis and qualitative feedback. Where possible also show a long-term impact or legacy of the event’s influence on morale and/or company financials. Judges will look for entries that can demonstrate both creativity and proven ROI.

Team Building Event of the Year

Entry questions:

Objectives: What were the core team-building objectives of the event? Outline the brief in context of the organisation/employer and teams. Include information of the original brief and how the brief may have changed over the timeline of the event (eg. remote collaboration, breaking silos, team structures, location, budget adjustments, live brief vs digital brief).

Challenges: What were the key challenges faced when organising the event and how were these overcome? (eg live to digital, virtual interaction, technology, reduced budget, attendee engagement, communication challenges).

Delivery: Give a full rundown of the event delivered, including details of creative, activities, venue or digital platform, logistics, broadcasting and personalisation focusing on how the solution met the brief, how it was innovative and what made it award-worthy.

Results: Did the team-building experience achieve its core objectives? Please include testimonials, data, statistics and evidence available from post-event analysis and qualitative feedback. Where possible also show a long-term impact or legacy of the event’s influence on morale and/or company financials. Judges will look for entries that can demonstrate both creativity and proven ROI.

Celebratory Event of the Year

Entry questions:

Objectives: What were the core objectives of the event (recognition event, party, award ceremony)? Outline the brief and purpose of the event in context of the achievements and attendees. Include information of the original brief and how the brief may have changed over the timeline of the event (eg live brief vs digital brief, budget changes, resource adjustments)

Challenges: What were the key challenges faced when organising the event and how were these overcome? (eg live to digital, virtual networking, technology, revenue/sponsorship, engagement/excitement).

Results: Was the celebration a success? Please include testimonials, data, statistics and evidence available from post-event analysis and qualitative feedback. Where possible also show a long-term impact or legacy of the event internally or externally. Judges will look for entries that can demonstrate both creativity and proven ROI.

Conference of the Year

Entry questions:

Objectives: What were the core objectives of the event? Outline the brief and purpose of the event in context of the market and sector. Include information of the original brief and how the brief may have changed over the timeline of the event (eg live brief vs digital brief, budget changes, resource adjustments)

Challenges: What were the key challenges faced when organising the event and how were these overcome? (eg live to digital, virtual networking, technology, revenue/sponsorship, delegate engagement).

Creative Solution Categories

These three awards will go to exceptional B2B events that have adopted creative and innovation solutions in order to achieve their goals.

Best Humanitarian Impact

Entry questions:

Objectives: What were the core objectives of the event/campaign/venue adaptation? Outline the purpose of the initiative in context of a greater cause and humanitarian impact (eg equality, sustainability, wellbeing, philanthropy). Include information of the original idea and how the concept may have changed over the timeline of the event/campaign/venue adaptation (eg live brief vs digital brief, budget changes, resource adjustments)

Challenges: What were the key challenges faced when organising the initiative and how were these overcome? (eg live to digital, venue remodelling, virtual elements, technology, engagement and reach, instant reactivity, sensitivities).

Delivery: Give a full rundown of the event/campaign/venue adaptation delivered, including details of creative, content, venue or digital platform, logistics, broadcasting and relevance focusing on how the purpose was achieved, how it was innovative and what made it award-worthy.

Results: Did the initiative achieve its core objectives? Please include testimonials, data, statistics and evidence available from post-event analysis and qualitative feedback. Where possible also show a long-term impact or legacy of the event internally or externally. Judges will look for entries that can demonstrate both creativity and a strong humanitarian impact.

Best Use of Small Budget

Entry questions:

Objectives: What were the core objectives of the event? Outline the brief and purpose of the event. State the budget and why it was restricted in the context of the market, company and/or previous years. Include information of the original brief and how the brief may have changed over the timeline of the event (eg live brief vs digital brief, budget changes, resource adjustments)

Challenges: What were the key challenges faced when organising the event and how were these overcome? How did budget limitations impact the events objectives? (eg live to digital, technology costs, revenue/sponsorship, delegate engagement, supplier negotiations).

Results: Did the event achieve its core objectives within the budget? Please include testimonials, data, statistics and evidence available from post-event analysis and qualitative feedback. Where possible also show a long-term impact or legacy of the event internally or externally. Judges will look for entries that can demonstrate both creativity and proven ROI within a limited budget.

Best Sustainable Initiative

Objectives: What were the core objectives of the event? Outline the brief and purpose of the event in context of corporate social responsibility (CSR) and sustainability. Include information of the original brief and how the brief may have changed over the timeline of the event (eg live brief vs digital brief, budget changes, resource adjustments, supplier changes)

Challenges: What were the key challenges faced when organising the event and how were these overcome? (eg stakeholder buy-in, technology, revenue/sponsorship, delegate engagement, sustainable sourcing, supply chain research).

Delivery: Give a full rundown of the event delivered, including details of creative, content, venue or digital platform, logistics, broadcasting and personalisation focusing on how the sustainability measures made a difference, how they were innovative and what made them award-worthy.

Supplier Categories

These three awards will go to exceptional suppliers within the B2B events industry.

Best Venue

Open to: UK and international hotels, venues and convention centres

Entry questions:

Overview: What are the specifications of your venue? Outline the unique sellings points in the context of MICE events. Include information about innovation changes, refurbishments and adaptations that make the venue stand out from the rest.

Evolution: How has the venue evolved and adapted to be best-in-class for MICE purposes? Address the transformation of the spaces in the context of the wider industry and new client demands. Include visuals in the supporting material.

Delivery: Give two examples/case studies of events that took place at the venue, including briefs, delivery and results. Case studies should be no more than one A4 page each, in addition any visuals.

Best Technology Provider

Open to providers of: hardware, software, data, apps, social media, plug-ins

Overview: What are the specifications of your tech solution? Outline the unique sellings points in the context of MICE events. Include information about innovation changes, updates and adaptations that make the technology stand out from the rest.

Evolution: How has the technology evolved and adapted to be best-in-class for MICE purposes? Address the transformation of the hardware/software in the context of the wider industry and new client demands. Include visuals in the supporting material.

Delivery: Give two examples/case studies of events that took place using the technology, including briefs, delivery and results. Case studies should be no more than one A4 page each, in addition any visuals.

Best Events Destination

Open to: UK or international cities, countries and regions

Entry questions:

Overview: What does your destination offer for conferences or incentives? Outline the unique sellings points of the destination in the context of MICE events. Include information about innovative offerings, venue and hotel inventory and experiences that make the destination stand out from the rest.

Evolution: How has the destination evolved and adapted to be best-in-class for MICE purposes? Address the transformation of the city/country in the context of the wider industry and new client demands. Include visuals in the supporting material.

Delivery: Give two examples/case studies of events that took place at the destination, including briefs, delivery and results. Case studies should be no more than one A4 page each, in addition any visuals.

Best of the Best

These five awards will go to the very best teams within the B2B events industry

Agency of the Year - UK

Open to: Agencies with teams based in the UK only

Entry questions:

Company overview: This award will be given to an agency that has achieved standout results in the context of the last year and demonstrated outstanding people practises. Please detail: agency’s size and structure, strategic direction and/or change, financial results (taking coronavirus into consideration), employee engagement and the agency’s journey over the last year.

Results: What progress was made by the agency in the last year? Outline new innovations, client retention/acquisition, strategic adjustments and developments of work. Please include client testimonials.

Case studies: Please include two short case studies of B2B events delivered for clients, describing the objectives, delivery and results/ROI for each event.

Future strategy: How is the agency looking to build on its success and learnings from the last 12 months? What new campaigns, initiatives and strategies will the company be looking to implement in order to succeed?

Agency of the Year - Global

Open to: Agencies with bases in at least two countries

Entry questions:

Company overview: This award will be given to an agency that has achieved standout results in the context of the last year and demonstrated outstanding people practises. Please detail: agency’s size and structure, location of offices around the world, strategic direction and/or change, financial results (taking coronavirus into consideration), employee engagement and the agency’s journey over the last year.

Results: What progress was made by the agency in the last year? Outline new innovations, client retention/acquisition (particularly global business), strategic adjustments and developments of work. Please include client testimonials.

Case studies: Please include two short case studies of B2B events delivered for clients, describing the objectives, delivery and results/ROI for each event.

Corporate Events Team of the Year

Open to: In-house corporate event planners organising B2B events.

(If your employer is an event agency but you have been placed within a corporate client, you should apply for agency categories.)

Entry questions:

Overview: This award will be given to a team that has achieved standout results in the context of the last year and demonstrated outstanding events and people practises. Please detail: team size and structure, strategic direction and/or change, financial results (taking coronavirus into consideration), employee engagement and the team’s journey over the last year.

Results: What progress was made by the team in the last year? Outline new innovations, the way the team has benefitted the wider business, strategic adjustments and developments of work. Please include testimonials.

Case studies: Please include two short case studies of B2B events delivered for the business, describing the objectives, delivery and results/ROI for each event.

Future strategy: How is the team looking to build on its success from the last 12 months? What new events/initiatives and strategies will the team be looking to implement in the future?

Best MICE Team

Open to: UK or international venue, hotel or supplier MICE teams. (eg. sales team, events team, marketing team etc).

Entry questions:

Results: What progress was made by the team in the last year? Outline new innovations, client retention/acquisition, strategic adjustments and developments of work. Please include client testimonials.

Case studies: Please include two short case studies of B2B events delivered for the business, describing the objectives, delivery and results/ROI for each event.

A-Lister of the Year

Both awards will be presented to the A-Lister and Corporate A-Lister that the judges feel have proven outstanding excellence in the MICE industry. This will be chosen from the shortlists announced earlier in the year and cannot be entered directly.

Grand Prix

One main award will be presented to the company or agency the judges feel has proven outstanding excellence in the MICE industry. This will be chosen from all of the category winners and cannot be entered directly.