ICC Belfast, formerly Belfast Waterfront, the city’s only purpose-built international convention centre, is well equipped to take advantage of the recent surge in local Business Tourism activity. A £29.5m extension, unveiled in 2016 that was funded by Belfast City Council, Tourism Northern Ireland and the European Regional Development Fund has significantly increased the venue’s capacity. ICC Belfast, which was originally opened in 1997, boasts exclusive infrastructure, state-of-the-art technology and an experienced and ambitious multi-disciplinary team who work with event organisers at every touchpoint to lay the foundations for an event that is guaranteed to exceed expectations. In choosing Belfast as an event destination, delegates not only experience the passion and warmth of the ICC Belfast team, but of the entire city who the event delivers for socially, culturally and economically. Today, tomorrow and beyond.
In October 2018, the venue’s conferencing brand was repositioned to be reflective of its status as one of the UK and Ireland’s leading international convention centres. In line with the conferencing brand reposition, ICC Belfast has adopted a ‘digital-first’ approach to marketing that has seen a greater emphasis placed on the development of digital tools and assets, designed to support conferencing clients – anytime, anywhere.
Over the last year ICC Belfast have held some superb events, two of the most notable being the Lookers PLC annual conference, which took place in February and the European premiere of the eighth and final series of Game of Thrones, HBO’s global blockbuster. Collaboration was key to delivering these world-class events, both between the ICC Belfast and client teams and with partners throughout the city to deliver a citywide event experience like no other.