Sarah Yeats

Sarah is an experienced event professional and agency leader. Throughout her 22+ year career she has supported globally renowned brands in sectors such as automotive, financial, retail, telecommunications and technology, to deliver award-winning experiences throughout the globe. Sarah's project work and versatility is expansive, and includes exclusive VIP dinners through to large, high-profile conferences for thousands of attendees, in locations ranging from iconic beaches and rooftops, to renowned stadiums. In her role at Sledge, Sarah oversees the day-to-day operation of the agency, in line with its core DNA of people, planet and entrusted growth, develops key accounts, and provides strategic and creative planning on client projects. Outside of her work managing Sledge, Sarah champions the event industry and connects with event professionals to share ideas and creative best practice, via speaking at and attending industry events, awards judging, and sharing her insights and learnings with the media.