Emota

Emota is a global experiential agency with a heritage in healthcare, delivering over 2,200 experiences annually across 47 countries. Formed in 2024 from the merger of Ashfield Event Experiences and WRG under Inizio, Emota unites 45+ years of expertise with future-facing innovation. With 500+ employees across hubs in the UK and US, Emota delivers end-to-end experiences for 70+ clients, including 19 of the top 20 global pharma brands.

In 2024, the agency reached approximately $250M turnover, with a projected $270M over the next 12 months. Our work spans Congresses/Conventions, Exhibitions, Brand Experiences, Meetings and Events, powered by in-house behavioural science, film, digital and scientific engagement.

People are at our heart. Our culture is built on connection, creativity, and purpose, embodied through hybrid working, wellbeing support, DE&I leadership, and strong retention (5+ years average tenure). From internal clubs and communal lunches to a sector-leading DE&I Center of Excellence, our people shape every experience.

Our sustainability credentials include Enviroplan, a methodology reducing carbon footprints, often by 50%+. We are also driving growth in North America, supported by the Inizio network, while embedding AI across our lifecycle to accelerate insight, creativity, and continuous improvement.

Two flagship B2B events highlight our capabilities:

Ricoh at Drupa 2024: We built an immersive Japanese storytelling world, achieving 7,465 visitors (a 49% increase), 3,092 leads (double the target), and 210% of the sales target.

Shell Eco-Marathon: A global student competition executed across France, the US, and Indonesia. We delivered over 1,500 safety inductions, achieved a 91% return intent, and demonstrated strong sustainability metrics.

With 15 industry awards won over the last 12 months, Emota blends scale with soul, creating powerful, purposeful experiences that move people and brands forward.