Associate Events

Associate Events (AE) is an award-winning live event management and production company operating across the UK and Europe. It delivers strategic solutions for organisations ranging from ambitious SMEs to global brands, in a variety of sectors from tech and professional services to military and defence. 

Founded in 2010, AE has built a reputation for combining creativity with commercial excellence, helping clients achieve exceptional results while maximising value. Through strategic planning, procurement expertise and meticulous delivery, clients save an average of 18.1% on event spend without compromising on impact or experience.

Under the leadership of Founder and Managing Director Alister de Ternant, AE has grown into one of the UK's most respected independent agencies, known for its partnership-led approach, transparency and commitment to long-term client success. The agency maintains an outstanding 96% client retention rate, reflecting the trust and confidence it has earned across a diverse client portfolio.

In 2025, AE achieved a significant milestone by securing its first place in C&IT's prestigious Top 50 Agencies ranking, alongside recognition in the Top Ten for both Turnover Growth and Blended Staff Growth. These accolades highlight the agency's sustained commercial success, investment in people and growing influence within the events industry.

Passionate about raising standards, nurturing future talent and delivering meaningful experiences, Associate Events is proud to support the C&IT Awards and celebrate the individuals and organisations shaping the future of our industry.