Anupa is the Director and co-founder of award-winning Creative Event Agency, Principal Global Events. Having been in the industry for over 30 years, Anupa has a wealth of experience and unrelenting quest for quality and innovation in live and digital brand experiences. Anupa has grown that passion into Principal ‚Äì now in its 28th year of business. Principal have worked on every continent in the world and their client portfolio consists of some of the biggest brands. Being a BAME female leader Anupa is passionate about nurturing women in business as well as promoting diversity and inclusion in the company.