Felicia Asiedu

Marketing Director , Cvent

Felicia is the marketing director for event marketing and management solutions at Cvent Europe. She has 18 years of sales and marketing experience in fast-moving technology organisations and is an experienced CIM-qualified marketing professional. She has run events both personally and professionally throughout her career and is instrumental in delivering Cvent's flagship annual European event Cvent CONNECT Europe among other events. Felicia has a background in content and marketing management and is currently responsible for the strategic direction of the Cvent's marketing team in Europe including expansion planning, brand management and strategy, digital experiences, campaign planning and execution, demand generation, lead management and event management. She regularly speaks on topics including marketing, events, technology, self-belief and DE&I at conferences, exhibitions, roundtables, awards and other business events. She is one of the co-founders of M&IT Award-winning organisation the Diverse Speaker Bureau, is one of the FastForward15 Diversity Ambassadors and sits on the Diversity and Inclusion Council within Cvent. Felicia is passionate about marketers pushing the boundaries of technology to enhance creativity, increase flexibility and reduce waste (of time, money, effort, and materials) whilst personalising experiences for customers, prospects and brand advocates through both digital and offline channels.