Agency: 2Heads Global Design
10x Genomics, a NASDAQ listed life science technology company, appointed 2Heads to deliver their inaugural global virtual event programme – Xperience 2021.
This ground-breaking virtual product reveal gathered industry trailblazers, innovators, and like-minded scientists from over 87 countries to experience the newest 10x Genomics innovations that are fuelling tomorrow’s biotech discoveries.
The virtual content hub, enabled by 2Heads’ proprietary EventHive VX tool, showcased the 10x Genomics 2021 product roadmap and facilitated live panel sessions with audience Q&A focussing on the company’s Chromium single cell, Visium spatial and In Situ platform.
The event was delivered via two global sessions and attracted over 5000+ attendees who could network with their peers, learn about the latest scientific strides being made at 10x Genomics, and experience how the company is expediting the future of bio science.
Highlighting unique scientific success stories, these highly anticipated inaugural virtual experiences across USA / EMEA and APAC, attracted thousands of attendees and featured new and exclusively streamed content and multiple live breakout panels with a live and interactive Q&A.
10x Genomics presents Xperience 2021 allowed audiences an intuitive immersion into the company’s cutting-edge products and ethos for a healthy future. The event exceeded all set KPIs with over 145,000 engagements over 7000+ sessions leading to a strong pipeline of new business opportunities shared with the 10x global sales team via a Marketo API integration with EventHive.