Amplify 2025

Client: TAG

Edinburgh, Scotland

TAG Amplify 2025 was a two-day, 250-person event designed to unite, energise and celebrate our employees, clients and sponsors. Taking place across two iconic Edinburgh venues – InterContinental Edinburgh The George and Kimpton Charlotte Square – it brought together attendees from across the UK and South Africa for a vibrant mix of business and celebration.

The event kicked off with an exclusive welcome evening for the leadership team and the headline sponsors, setting the tone for a high-energy, high-impact experience. The main day began with a business conference featuring strategic updates from TAG’s leadership and inspiring presentations from our headline sponsors. This was followed by a standout "speed dating" session involving all 46 event sponsors – a fast-paced, engaging format that delivered genuine commercial outcomes and a dynamic alternative to traditional networking.

As day turned to night, Amplify shifted into full celebratory mode. With a "Greatest Showman" theme, the InterContinental was transformed into a dazzling spectacle complete with circus performers, aerialists, fire breathers and live musical entertainment. Scottish star Michelle McManus headlined the evening, uniting the crowd in song and spirit, and delivering a truly unforgettable performance.

Beyond the glitz, Amplify was grounded in values – inclusivity, sustainability and connection. From accessible design and diverse catering to local suppliers and reusable materials, the event reflected TAG’s modern, people-first ethos.

Post-event feedback was overwhelmingly positive: 98% of attendees rated the event as “exceptional,” and both team engagement and sponsor satisfaction soared.

TAG Amplify 2025 wasn't just a company gathering – it was a bold statement of who we are and where we’re headed. A celebration with heart, strategy, and show-stopping flair – and a worthy contender for Celebratory Event of the Year.