Aston Martin F1 British Grand Prix

Client: Aston Martin

Sliverstone

In July 2024, PSP delivered full AV and technical production for Aston Martin F1’s guest experience at the British Grand Prix in Silverstone. The brief called for a flawless and immersive event, including a high-impact TikTok content area, complete video and audio distribution, and a polished visual finish with no visible infrastructure. Our early-stage design support, including the use of a software powered by Unreal Engine for full spatial and branding walkthroughs, helped shape a seamless experience from planning through to delivery. Aston Martin had never used this kind of visualisation before and found it invaluable. The scale and complexity of the event, coupled with the clean execution, showcased PSP’s creative and technical capabilities. It also strengthened the relationship, leading to future projects such as the Adrian Newey press launch. As PSP celebrates 25 years in business, this event was a perfect example of our smart, collaborative approach and ability to deliver high-end live experiences for global brands.