Bentley Motors Extraordinary Women

Client: Bentley Motors

Bentley Extraordinary Women was the launch event for Bentley Motor’s programme in the UAE which champions pioneering women in the region whilst simultaneously launching a mentoring/internship programme. The event objectives were to;

oBolster Bentley’s reputation of providing the extraordinary by creating a platform to commit to and inspire the next generation of young female leaders oUnravel these women’s journeys as they make their mark in the workforce whilst also understanding how the education system prepares students for what to expect in a male-dominated industry oActivate Bentley’s Women in Automotive programme as part of its wider Diversity & Inclusion commitment This event saw; oA group of Extraordinary Women came together for a launch event at which the women pledged their commitment to supporting future women leaders, share their own leadership experiences in TED Talk style speeches, group sessions, open a bespoke gallery exhibition and hold 1-1s oA group of young women students from key UAE Universities were invited to the exclusive afternoon to listen and meet the Pioneers oEvery woman involved in the event became a part of the story (the event was completely delivered by women) from speakers, hosts, event suppliers, catering and waitresses, chauffeurs, hosting, event set up, photography and film. Each women made a pledge to support and be part of the journey “Due to the success of this event and the importance of its message, we’ve used this event as a template for a UK roll-out and we’re currently looking to roll it out across other Middle East countries. Noble Events played a significant part in this and in realising our ambition for this event and provided extremely valuable event support. Thank you to everyone involved. It was truly a very special event.” Jo O’Brien, Head of Sustainability Communications, Bentley Motors