Best event destination (rest of the world)

Client: Visit Monaco Convention Bureau

Monaco

Monaco is renowned as a world class event destination Like Nowhere Else.

In 2024, Monaco achieved strong tourism performance with a notable growth for the MICE segment that represented 23% of overall tourism. The UK and USA markets saw significant growth, with increases of 16.1% and 52%, respectively.

Monaco was awarded Best Overseas Convention Bureau (M&IT Awards 2024) and Best Destination in Europe 2025.

The Principality offers a unique blend of heritage and modern elegance, with venues like the Grimaldi Forum Monaco, the Oceanographic Museum of Monaco, and luxury hotels. It is compact, safe, and highly accessible, only 25km from Nice Cote d’Azur international airport. Its strengths include high organisational reliability, tailored hospitality, and a prestige image. Event Organisers benefit from hands-on support, financial incentives, and dedicated assistance through the Monaco Convention Bureau.

Monaco is committed to carbon neutrality in events, with 80% of certified hotel rooms and certifications like ISO 14001 and ISO 20121 for the Grimaldi Forum Monaco. Initiatives include an online carbon calculator, a sustainable event manager’s guide, and soft mobility options like electric bikes and solar-powered boats.

Exciting new developments include the Mareterra eco-district, Monaco’s newest and most ambitious urban development, that symbolises Monaco’s commitment to harmonizing urban expansion with environmental stewardship. The Grimaldi Forum benefits from this territory’s expansion adding 50% to its exhibition capacity. Monaco MICE sector is on track to achieve historic results in 2025, driven by strong international demand and unmatched event offerings.