Brandfuel

Brandfuel's last 16 months have been defined by resilience, transformation and growth. Following the tragic loss of our Founder, we united behind a shared vision to build the future he and CEO Sue Sawyer believed in. What could have been a defining setback became a catalyst for our strongest period of growth and innovation.

Since February 2025, Brandfuel has delivered projects across 17 countries, secured 15 major new projects with both new and existing clients, and is preparing to report the strongest financial performance in its history, including 34.7% growth in revenue generated outside Europe and a 55% increase in profit before tax.

A major milestone came with strategic investment from US-based Clarim Holdings and Worth Media Group. This enabled Brandfuel to establish a permanent New York headquarters, significantly expanding our global footprint while maintaining our independence and creative culture. The appointment of entrepreneur Jim McCann as Chairman has further accelerated our international ambitions and opened new opportunities across sectors and markets.

Our client portfolio continues to grow, with programmes delivered for leading organisations including Ericsson, Google, Bloomberg and Anthropic. We also delivered our largest-ever programme at the World Economic Forum, supporting 19 clients. And at MWC 2026, Brandfuel created Ericsson's flagship experience, welcoming 6,150 in the invite-only zone.

At the heart of our success are our 72 Fuellers. Through investment in wellbeing, leadership development, governance, sustainability and industry talent programmes, we continue to build a culture where people thrive and contribute to long-term success.

Today, Brandfuel is stronger, more global and more ambitious than ever. Our growth, leadership and client impact demonstrate that resilience is not simply part of our story - it is the foundation of our success.