Brandstorm 2024: 135,000 applicants, 43 countries, 1 unforgettable event

Client: L'Oréal Global

London

L’Oréal Brandstorm 2024 marked a turning point for the company’s global innovation competition. Powered by Meet Events, the event delivered an immersive, high-energy experience that brought together 43 finalist teams from across the world in London – the first time in Brandstorm’s 33-year history that the final was held outside Paris.

With just five months to plan and execute, we overcame tight deadlines, budget constraints and venue challenges to create a seamless, tech-driven spectacle. Our solutions pushed the boundaries of live event experiences, incorporating a custom-built event app with real-time multilingual updates, 43 digital pitching booths equipped with silent disco technology and a first-of-its-kind interactive treasure hunt that transformed L’Oréal’s HQ into a dynamic brand immersion.

The competition culminated in a high-stakes finale at Riverside Studios, featuring a mirrored stage, LED displays and broadcast-quality production. Attendees described it as “the best final yet”, with 98% giving it a five-star rating. Applications surged by 47% to a record-breaking 135,000, cementing Brandstorm’s reputation as the world’s leading beauty-tech innovation challenge.

Brandstorm 2024 delivered a bold, dynamic and unforgettable experience. It set new benchmarks for innovation, engagement and production value, redefining what corporate competitions can achieve. By blending cutting-edge technology with immersive storytelling, Meet Events helped L’Oréal find the future of beauty technology and showcase itself as a forward-thinking, aspirational employer on the global stage. https://vimeo.com/user130737613/review/1058250810/0a93b7cd98