Brisbane: Best Event Destination

Client: Brisbane Economic Development Agency (BEDA)

Brisbane, Australia

Brisbane is redefining the business events experience through its unique blend of world-class infrastructure, strategic sector alignment, and a warm, welcoming atmosphere. As the capital of Queensland and home to 2.7 million people, Brisbane offers a compact, walkable city centre with a subtropical climate ideal for year-round events. Delegates enjoy seamless access from Brisbane Airport, 50-cent public transport, and free cultural experiences, creating a cost-effective and memorable experience.

The city’s business events capability is underpinned by two sustainably certified convention centres, a diverse accommodation base, and the new $3.6 billion Queen’s Wharf Brisbane precinct – opening progressively from August 2024. This landmark development includes Brisbane’s largest hotel ballroom, luxury accommodation, and a 6-Star Green Star Communities rating for sustainability.

Brisbane is a collaborative city where government, academia, and industry work in lockstep to deliver events with impact. From clean energy and advanced manufacturing to life sciences and agri-tech, Brisbane’s high-growth sectors are closely linked with its events strategy. The city recently demonstrated this impact at the IAS 2023 Conference, which catalysed a major health policy proposal now under State Government consideration.

Sustainability is central to Brisbane’s identity. As the only Australian city with UN Gold SDG Cities recognition and one of the top 5 sustainable destinations in Asia-Pacific, Brisbane is actively shaping a greener future.

Backed by visionary leadership and a clear path to the 2032 Olympic and Paralympic Games, Brisbane continues to evolve as a forward-thinking, inclusive, and high-impact business events destination – where collaboration thrives and legacies last.