BSG LIVE'25

Client: British Society of Gastroenterology

SEC Glasgow

The British Society of Gastroenterology’s annual congress BSG LIVE is a key moment in the healthcare event calendar – attracting professionals, clinicians, practitioners and students in ever-growing numbers year-on-year.

Featuring plenaries, breakouts, micro-presentations, hands-on training, social events, and a major exhibition space, BSG LIVE unites the UK gastro community through education, training, mentorship, and legacy programmes.

With BSG LIVE’25, the Society wanted to go bigger and better, with more participation from members and industry, more accessible content, inclusion of different target audiences, legacy and purpose.

We boosted content access by offering more language and captioning options, live-streamed, and supported by real-time Q&A and polling AND available on-demand post-event. We enhanced content impact by making sessions CPD-accredited. We broadened audience diversity and reach by +24%, through a subsidised registration fee offering. We increased global reach by partnering with the Chinese Society of Gastroenterology and live-streaming content across China. We increased participation in the ever-popular hands-on training facility ‘Endo Village’ by introducing a new competitive element. We trained 70+ presenters – one of whom went on to win First Prize for Best Flash Presentation. We increased BSG LIVE partner programme’s revenue value by 36%, creating a significant surplus for the Society. We engaged local communities through free and highly-interactive liver and gut health experiences. We ethically recycled production materials into laptop sleeves and tote bags, distributed to local charities.

Results:

2,800 participants, +24% attendance by target audience

92 Exhibitors, +36% increase in industry revenues

Increased content: 70 sessions, 347 speakers

3 new stages and increased content accessibility

300+ participants in legacy and outreach campaigns

85% of attendees rated the event inclusivity as “excellent”

94% rated overall experience “excellent or “very good” “This incredibly successful congress set new benchmarks in representation, attendance and outreach. I couldn’t be happier!” – Sarah Linnington, CEO, BSG.