Client: CI Group
The CI Group’s coronavirus response was immediate and technology-driven. The threat to the events industry has been terrifying. The value of travel, tourism and events is estimated to be £400 billion to the UK economy. It supports 5 million jobs. Meanwhile, live events are attended by 120 million each year. To help counter a looming crisis in the events industry – and to help protect The NHS – we set about developing a range of communication tools, a new studio and Liber – a Test, Track and Trace mobile application that can help ensure crowds meet safely in line with dynamic UK Government guidelines. Adhering to the ethos of ‘Coming Together, Keeping Apart’, safety was paramount and robust COVID-19 secure systems were put in place that went beyond government guidelines to include the pioneering introduction of the CI Group’s Liber test, track and trace mobile app. By bringing together rapid testing, self-certification, vaccination screening, and contact tracing technology for shared experiences, we have played a small but significant role in helping businesses and people adapt to a new and unfamiliar normal.