Club Excel at Home

Agency: Strata Creative Communications

When two planned incentive reward trips to the Lake District and Gleneagles were no longer possible, our long-time client looked to us for a creative solution. Instead of shying away from the destinations we couldn’t travel to, we brought each destination to the winners. And despite travel limitations, successfully rewarded top performing sales staff with unforgettable experiences. Our team curated a whole weekend of unique virtual activities, to provide the perfect “incentive reward at home” experience. Through a combination of high-profile guests like Joe Wicks and Dara O’Brien, topical sessions addressing global issues such as equality and mental-health, and personally delivering luxury experience packs, we brought the winners together to create WOW factor moments and inspire truly lasting memories. Using innovative technology and bespoke software solutions, our team provided a seamless virtual experience, hosted through a single branded portal to facilitate both offline and online interaction throughout the whole weekend. With the objective to reward and inspire high performing sales staff, the overwhelmingly positive winner feedback blew our client, and us, away. With comments like “I’m certainly incentivised to try my hardest to qualify for the next event!” showing the true value these experiences provided, during such a turbulent time. One winner said “I’m really grateful to get even get an incentive reward during a global pandemic”. Indicating the added benefit of these events; positively affirming the winner’s relationship with their employer. Because when in lockdown, a weekend doing something unique, even if through a screen, really made the world of difference to the winner’s wellbeing. And proved without delay, that their hard work really is valued and recognised – especially when they were all working at home through such a challenging time.