Agency: Principal Global Events
In what was a profoundly extraordinary year for all, there was no greater privilege for Principal. than to be trusted with producing The Day Lewis Group’s first virtual Awards Show on Thursday 19 November 2020 in honour of celebrating and rewarding our nation’s front-line pharmacy heroes. The event was industry leading and gained incredible feedback. To an audience of over 1,200 people made up of pharmacy colleagues, suppliers, and sponsors, we created an exciting evening programme that was eagerly anticipated by all. Hopin was transformed into our virtual venue and became a hub of activity with the chat constantly buzzing with messages of delight and pride throughout. From feel-good music performances, a world-renowned digital illusionist and impressionist, to comedian Rob Beckett, moving VTs filmed on the front-line at Day Lewis pharmacies – there was a real sense of togetherness from across the business, involving colleagues from all areas. The comments far exceeded our client’s expectations; demonstrated through the level of engagement and social media posts. It was evident everyone was extremely proud to work for Day Lewis and left the event feeling motivated, inspired and refreshed to continue working to serve their communities. It truly was the celebratory event of the year.