Dell Technologies Forum 2022

Wave MC

Client: Dell Technologies

Reinventing the best solution for an ever-changing world of physical events, Wave worked with the Dell Technologies team to create a new format for the 2022 EMEA Dell Technologies Tour. Taking 16 stops across the EMEA region, Wave developed a series of solutions to work to differing county restrictions, creating a high-quality virtual experience for B2B audiences across the regions.

To bring back a level of face-to-face interaction and drive higher engagement with audiences, which were now jaded by over a year of virtual shows, 11 of the countries were developed to be pre-recorded as high-quality TV studio formats. The studio toured Europe over a 3-month period, working to tight new EU regulations and ever changing Covid-19 entry requirements, including quarantine periods. The closing show for Central Northern Europe was a live broadcast, being built out into a two-stage set up with live entertainment and a host of different panels and speakers. Wave worked to deliver all production, editing, registration and communications management across the region.