Deloitte Experience Transformation

Client: Deloitte

London

Live Union and Deloitte collaborated to transform a flagship customer event that had run for eight years, reimagining it to meet changing market conditions and evolving audience needs.

Previously known as Experience Analytics, the event was repositioned as Experience Transformation in response to the rapid growth of generative AI, cyber, cloud, data and wider business transformation. The task was not simply to rename the event, but to redesign its role in Deloitte’s client relationships.

Across 2024 and 2025, the experience evolved from a plenary-led conference into an expo-led environment designed around relevance, connection and conversation. The audience broadened and was segmented by job role, helping senior clients navigate the ideas most relevant to their business priorities, while giving Deloitte Partners more targeted opportunities to build high-value relationships.

At the heart of the experience was a 3.5m x 3.5m LED Cube, acting as Signpost, Spotlight and Spectacle. It guided attendees through the day, showcased Deloitte thought leadership and created a dramatic opening moment that brought Deloitte’s visual identity to life. Around it, interactive LED totems, experiential content, café seating, Lab Sessions and pop-up presentations created a more self-directed audience journey.

Sponsor integration was also transformed. Working with partners including Google, NVIDIA and IBM, Live Union designed sponsor spaces around conversation rather than interruption. Acoustic Content Delivery Areas, silent disco headphones and dedicated conversation hubs created focused environments for targeted content and private dialogue.

Klik SmartBadges added a data-rich layer, helping attendees collect content and share connections, while enabling sponsor lead capture and CRM integration. To drive uptake, “Unlock the Choc” rewarded badge use through a branded vending machine.

Experience Transformation became a digitally enabled relationship platform: an event that did not simply talk about transformation, but demonstrated it through a format built around relevance, sponsor value and meaningful connection.