Top Banana partnered with DFS to create a compelling, memorable sense of togetherness, energise the business, celebrate successes, and instil confidence in the company's future. Delivered during a turbulent time amidst the pandemic, and further impending restrictions announced just ONE DAY before the event, we had to tackle the challenge head on… The conference welcomed c.1500 in-person and virtual attendees. Hosted at The International Centre, Telford, the experience included a combination of interviews and presentations incorporating a 58m super-wide projection screen in the main room, supported by a range of feature films and animation. There was an interactive product showcase and showroom of the future, immersive breakout groups, and an exhilarating gala dinner, awards and after-party - it was an event filled with surprise and delight including a secret after-party venue, stilt walkers and LED cabaret performances, oh, and Jimmy Carr! It was paramount that the DFS team felt re-connected, valued, and motivated, so the experience had to be innovative and interactive to extract personality and energy - we wanted to harness the DFS spirit and create some positive energy amongst the team to help drive the evolution of the business. As a result, there most definitely was a feeling of vitality in the air and 100% said the conference has been beneficial to their role!