DRPG x BT Consumer Live 2021


Client: BT

Due to the pandemic, BT asked DRPG to turn its flagship employee event into a virtual experience that retained the excitement and buzz of a live experience. The event had to ensure that everyone felt recognised and part of the team. This meant bringing 26,000 colleagues together via the power of digital to celebrate their amazing work.

The visitor experience for those attending was critical. There was organised offline time for 16,000 call centre colleagues, and 600 stores (6,000 colleagues) headed to their place of work early for a free breakfast and could view the broadcast. Local hosts elevated the online experience with local recognition and games to celebrate the day, all of which helped make the visitor experience a positive and engaging one. Focus groups with colleagues and leaders helped design the format of the event. Comms, Design, Digital, and Events teams collaborated at DPRG to deliver an exciting six-week pre-event campaign. The campaign featured celebrity endorsements, a variety of engaging teaser videos, and a series of challenges and competitions for colleagues to win a chance to take part in the show. The event aired across multiple streaming platforms, beginning with a large opening plenary session, followed by 13 interactive breakout sessions and broadcasts – three from the BT Sport Studios, two from a call centre, four from DRPG studios, and others using Workplace and Teams live. The evening recognition event ‘The Big Consumer Show Live’ was a true highlight, which was publicly broadcast on YouTube and BT Sport TV. Colleagues featured in the ‘Big End of the Show Sing-Along’ with a special performance by Anne-Marie, and viewers at home won some amazing prizes by entering live Workplace competitions. Companies also sponsored some of the game show elements in the event, and sponsorship feedback from them was very positive.