Elevate 25

Client: monday.com

London

Lemon Lane partnered with monday.com in 2025 for the fourth consecutive year to deliver the global SaaS organisation’s flagship Elevate event in London, bringing together customers, partners and leaders for three days of insight, inspiration and hands-on learning.

In 2025, the brief expanded. Elevate25 needed to scale to 1,500+ attendees daily while maintaining quality and brand experience. Hosted at ExCeL London, it featured a 1,200 capacity main stage, integrated expo and demo areas, and multiple breakout spaces for masterclasses, labs and VIP sessions.

Sustainability and accessibility were central, with clear targets to reduce emissions and waste per participant while ensuring an inclusive experience throughout.

Lemon Lane led creative, operational and production delivery end to end, shaping a complex event into an experience that felt connected, intuitive and personal. A bespoke floor plan balanced high capacity and more intimate spaces, managing acoustics, flow and sightlines, while partner activations and networking zones were embedded naturally into the environment.

As rehearsals were underway and final preparations for opening were in motion, a venue wide power cut created an immediate operational challenge. Backup systems were assessed while alternative options were explored, as the team simultaneously reworked layouts, relocated sessions and implemented a human signage system to guide attendees across the site.

Despite this, the event welcomed over 1,700 attendees daily across three days, exceeding their original goal and still maintaining a high-quality, engaging experience. Sustainability targets were also exceeded, with CO₂e per participant reduced by 5.62 year on year and waste reduced to 5.48kg per participant. Audience flow, accessibility and spatial clarity supported an inclusive experience at scale.

Elevate25 delivered on its growth ambitions while retaining quality, coherence and care across every touchpoint.