FIRST

FIRST operates a fundamentally different model. One built on integration, not transaction.

With 80% of its workforce embedded within client organizations, FIRST works as an extension of its clients’ teams, delivering consistent, high-impact brand experiences across five global hubs and more than 110 countries. This model enables deeper alignment, faster decision-making, and more meaningful, long-term impact across global programs.

Over the past 16 months, FIRST has delivered at scale, executing over 34,000 experiences globally. By integrating content, creative, digital technology, and delivery into a single, data-led approach, every experience is designed to be purposeful, measurable, and aligned to client outcomes.

In a period defined by economic caution and shifting client expectations, FIRST has remained focused on disciplined growth and long-term value creation. Continued investment in innovation has been a key driver, with more than 40 AI solutions piloted globally to improve efficiency, enhance workflows, and support smarter client delivery.

Growth is driven by long-term partnerships, many spanning over a decade, and by expanding FIRST’s role within client organizations—from execution into strategic advisory across content, creative, and digital transformation. This shift reflects a broader change in how clients engage agencies: fewer partners, deeper integration, and higher expectations for measurable value.

At the same time, FIRST continues to invest in its people, ensuring teams are supported, continuously developing, and equipped to deliver across increasingly complex global programs. This focus on stability and continuity enables consistent, high-quality delivery at scale.

FIRST also remains committed to responsible growth, embedding sustainability into its operations and client delivery through long-term initiatives and partnerships.

FIRST is not built for short-term delivery. It is built to scale within organizations, create long-term value, and define what comes next for global brand experience.