Good to Great: The HomeServe Way

Client: HomeServe

Agency: Cheerful Twentyfirst

HomeServe wanted to reignite cross-region networking in their global leadership team, and to deliver new thinking around the latest brand messaging: Good to Great, The HomeServe Way. The obstacle? Engaging leaders from around the world when travel is out of the question. Inspired by learning and adoption theory, we designed a virtual leaders conference with dedicated visual, auditory and kinesthetic touchpoints to provoke audience collaboration. Uniting multiple teams in multiple regions doesn’t just happen. We dug a little deeper to better understand the shared values across HomeServe teams: the teams were fiercely competitive. We launched our thinking around a sports theme, taking influence from global cityscapes and building the brand identity from scratch. The unique look and feel spilled into every facet of the experience: the centralised event website, the communications journey, the engagement breakouts, the content, even the physical set. From a purpose-built studio, the US and UK co-hosts delivered strategic growth plans and key updates to the new Good to Great brand handbook. 40 speakers were beamed in to enhance the conversational ‘sports commentary’ setting. We helped presenters deliver their best performance with dedicated speaker coaching sessions prior to the event. We unified the HomeServe audience further through gamified workshops, safe networking spaces and exceptional content. Our Moving Image team created 20 international films to drive home new messaging and take the HomeServe audience around the world. Our digital team developed a beautiful, custom-coded online world, including integrating a bespoke fitness challenge for charity as part of HomeServe’s CSR initiative. The result was a dynamic virtual conference that engaged every kind of learner, with an attendance adoption rate of 95% from registration to live event and a brand legacy that lives on. We united more than 300 global delegates and reimagined digital networking across the business.