Google Cloud Tech Immersion 2025 — A New Kind of Training Even

Client: Google Cloud

London, Los Angeles, Singapore

Google Tech Immersion was a global initiative designed to meet the specialized training needs of Google Cloud’s technical go-to-market professionals across EMEA, AMER, and JAPAC. Recognizing these professionals as the crucial bridge between Google Cloud innovations and customer solutions, the program focused on deepening technical expertise, strengthening peer networks, and empowering participants to lead transformational conversations.

The core objectives were to enhance domain-specific and cross-functional knowledge, foster peer-to-peer learning, and create a sense of global community—all while aligning with Google's broader sustainability goals. The theme, “Unlock Knowledge. Uncover Potential,” was brought to life through The Vault—a layered experiential journey combining immersive, digital, and analog learning environments.

Strategically designed regional events in London, Los Angeles, and Singapore offered participants diverse interactive experiences, including the Portal to Potential (an AI-driven visualization space), collaborative Hackathons, Expert Exchanges, and multisensory learning zones like Precipice Park. Each experience was tailored to respect regional contexts while maintaining a unified global framework.

Execution focused on engaging all senses: spatial audio storytelling, kinetic LED structures, writable collaboration spaces, and hidden speakeasies enriched the experience and fostered community building. Sustainability was prioritized by adopting a regional roadshow model, significantly reducing the carbon footprint compared to a single global event.

Tech Immersion delivered incredible results, marked by exceptional engagement and attendance. Our signature Portal to Potential activation saw an impressive 80% participation rate among global attendees, closely followed by the Hackathon with 79% engagement. Attendance-to-RSVP ratios soared to over 97% across all EMEA, JAPAC, and AMER. This deep engagement was due to a rich array of interactive experiences, including 30+ spatial audio journeys, 14 specialized demo stations, four collaborative Challengers’ Corners, and 65 on-demand expert insights.

Ultimately, Tech Immersion transformed traditional training into a dynamic journey of discovery, collaboration, and empowerment—unlocking boundless potential for Google Cloud’s global technical community.