The world’s best venues were toured and focus groups with clients and industry experts were conducted during the design and planning stages, to ascertain what event planners wanted. The result is a venue created for clients, by clients. All meeting rooms have access to natural daylight, many with floor-to-ceiling windows overlooking the calming surrounds of Coldra Woods. A bridge links the venue directly to the woodland, with 2,500 sqm outdoor plaza space for exhibitions, networking and outdoor breakouts, giving event planners even more flexibility in terms of where they hold their events. Combined with cutting-edge technology, world-class catering, and a warm Welsh welcome, this is a venue designed with the delegate and event planner experience at its heart. ICC Wales took innovative steps to stay in touch with clients during the Covid-19 pandemic, including launching its own ICC Wales Live virtual events and has been agile in responding to client needs since the reopening of business events. A thought leader within the events industry, ICC Wales frequently contributes to trade event workshops and campfire sessions, and commissions its own reports on the latest trends and issues affecting the sector. Its latest Protect Duty (Martyn’s Law) Report launched in March and analyses the impact of new legislation surrounding safety and security at public venues, in the wake of the Manchester Arena Terrorist Attack of 2017.