IFS Unleashed

Client: IFS X Top Banana

Orlando, Florida

IFS Unleashed 2024 marked a major strategic milestone for IFS, bringing together over 3,000 delegates and 300 crew in Orlando for a five-day, high-impact experience that redefined expectations for live events. With an ambitious brief focused on ROI, audience growth, operational efficiency, and media influence, the event successfully positioned IFS as a global leader in industrial AI.

Our engagement began with a thorough discovery phase to align with IFS’s evolving goals. Insights from past events, market shifts, and audience needs shaped a refreshed approach with clear objectives.

Held at the Marriott World Center, the event was mapped into three zones: main plenary, exhibition floor, and breakouts - each designed for clarity, engagement, and impact. Immersive production included towering LED visuals and a 66-metre suspended rig to bring the brand to life. The agenda blended structured morning sessions with interactive afternoons, enabling deep exploration of IFS technology.

Plenaries featured influential speakers, including IFS leaders, global voices, and icons like Usain Bolt. The new product session became a standout, simplifying complex tech into relatable stories. A hybrid content model extended reach and longevity beyond the room.

Over 140 curated sessions ran across 41 rooms, alongside immersive product, industry, and sandbox zones. IFS’s acquired businesses and partners played active roles, reinforcing ecosystem strength.

Despite disruption from Hurricane Milton, seamless contingency planning ensured flawless execution. Unleashed elevated IFS’s reputation, energised its community, and delivered measurable business impact.