IGNITE

Client: Utility Warehouse

Coventry Building Society Arena

Strive proactively pitched IGNITE: a bold, stadium-scale experience unlike anything Utility Warehouse (UW) partners had seen before. The client loved the vision and in September 2024, 4,300 UW partners came together for IGNITE.

IGNITE marked a major milestone, 1 million customers, while recognising key partners and inspiring for the future. To stand out, Strive pushed boundaries with a full stadium takeover at Coventry Building Society Arena, turning it into a high energy, match-day-inspired event. Every space was activated, and CBS Arena said, “IGNITE redefined what the venue is capable of achieving.” The experience featured live music, surprise entertainment, half-time shows, and 500+ on-stage recognitions. Highlights included a Champions Brunch for 1,000 VIPs and headline speakers like Katie Piper OBE and Sir Geoff Hurst.

Accessibility was a priority, with 8% of attendees requiring extra support. Feedback included heart-warming quotes, such as: “Richard Lewis has complex needs as a pompe sufferer. A life limiting condition. Today, his life felt very full.”

Sustainability efforts included sending zero waste to landfill - all materials were recycled, composted, or reused - and donating 60 crates of food and toiletries to the local community.

Delivered by Strive’s small but mighty team, IGNITE was described as UW’s “most outstanding event”.

Accessibility was a priority, with 8% of attendees requiring extra support. Sustainability efforts included donating 60 crates of food and toiletries to the local community.

Delivered by Strive’s small but mighty team, IGNITE was described as UW’s “most outstanding event”.