Jaecoo 7 UK Launch

Client: Omoda | Jaecoo

Fairmont Windsor Park Hotel

Jaecoo’s arrival in the UK market marked more than the launch of a new premium SUV, it was the bold debut of a brand redefining modern mobility. With the Jaecoo 7, Chery Group introduced a vehicle that blends off-road capability with urban sophistication, targeting a new generation of drivers seeking both intelligence and aspiration in their motoring experience.

Tasked with bringing this vision to life, Strata created a brand launch that was as immersive as it was unforgettable. Themed “Mission J7,” the event delivered a cinematic journey inspired by James Bond, where every element was meticulously curated to embody Jaecoo’s ethos: From Classic, Beyond Classic. This approach allowed Jaecoo to engage multiple audiences through multiple touchpoints which fed into their 360 degree messaging approach.

The narrative unfolded from the very first touchpoint. Guests received bespoke, LED-lit invitations, building anticipation and setting the tone for exclusivity. On the night, the experience unfolded into a breath-taking multisensory journey, transporting guests through a series of dynamic environments that showcased the Jaecoo 7’s remarkable versatility - from sleek urban roads to rugged off-road terrain. Each landscape was vividly brought to life through immersive elements including swirling leaves, drifting snow, and sweeping gusts of wind, transforming the venue into a living, breathing world of exploration.

The dramatic centrepiece was the UK reveal of the Jaecoo 7, heightened by a synchronised drone display and the introduction of Jaecoo’s first UK ambassador, former England rugby captain Chris Robshaw. This emotional crescendo cemented Jaecoo’s brand values of leadership, resilience, and innovation.

Every detail contributed to a cohesive brand story that left guests not only impressed, but emotionally connected. Jaecoo’s UK launch didn’t just introduce a car. It launched a movement, one powered by storytelling, strategy, and standout experience.