Jeep Renegade 4xe Launch

Client: Jeep, Fiat Chrysler Automobiles

Agency: Pure Communications Group

We won this event in a tender process against 4 other agencies and we won it from their incumbent, and the reason we were given by the client was that it was due to the high levels of experiential creativity which would deliver on brand and showcase the 4x4 jeep renegade as the ultimate electric rural off road vehicle and the perfect urban 4x4 vehicle. They told us that we totally understood them and what they were aiming to achieve. We created a 'journey' for the journalists which they had never experienced before and had to dig out areas of the Black Mountains in order to build the off road routes. Combine this with the extraordinary urban production that we brought in to showcase the vehicle in glass and steel blocks and to create the perfect 'frames' for selfies, we were told by the client showed true innovation. By hosting the event in such a remote location in Herefordshire, we made the media feel safe and this was reflected in the very high attendance rate we achieved, which was amazing under the circumstances of this being delivered during the Covid 19 Pandemic. Our supporting evidence of the film from the influencer which shows the venue and environment, the Pure Case Study which highlights all the media coverage we achieved, and the lead image which shows our exceptional production ability, all serve to show what a creative and immersive adventure we took the client and the journalists on.