Mazda Elite Club India 2024

Client: Mazda

India

In 2024 Yellow Fish was incredibly proud to win the ‘C&IT Incentive of the Year’ with their Mazda Elite Club incentive to Colombia. Feedback from judges cited that the power of this incentive was not only the adventurous nature of the experience but moreover the evidence and positive impact of a collaborative partnership between client and agency that enabled the pursuit of brave creative ideas.

The obvious challenge this presented, when re-briefed to tackle the next instalment of this long running campaign, was how do we possibly better the best. For our headline proposal – we determined to pick somewhere that would be identifiable enough to motivate and inspire. But far more importantly though we wanted to propose somewhere we knew we had the opportunity and ground support to take any crazy idea we had and bring it to life, a destination that we knew could deliver something truly magic. The destination we chose was India. Where many great incentive ideas struggle is in their ability to deliver all aspects of that experience at a consistently high level, to ensure that all guest experiences are nothing short of incredible. In India we believed we have the ingredients to build a trip of a lifetime – our challenge was to find the recipe to bring all our great ideas together.

Determined to break away from the well establish travel and incentive routes of the Golden triangle – we mapped out an adventure that would take the group through some of the most breathtaking Indian countryside, immerse them in the culture and allow them to experience the country in a way that no-one before them ever had. The result was a truly emotional experience for all involved. Thank you for giving your time to discover more about this incredible journey.