Ireland excels as a destination for world-class conferences, incentives and meetings. Easily accessible, endlessly exciting and steeped in tradition, there is a place for every MICE guest: from the rugged natural beauty of the Wild Atlantic Way, to the immersive experiences of Ireland’s Ancient East, warm hospitality of Ireland’s Hidden Heartlands and the buzz of Dublin City. As the only English-speaking gateway to the Eurozone, Ireland is a future-focused destination with impressive sectoral strengths in pharmaceuticals, MedTech, ICT and agriculture, amongst others. Ranked 12th in the world in 2020 for health and safety (Vision of Humanity), Ireland is ready to welcome MICE visitors in complete safety, with extensive measures (including the Safety Charter) are now in place nationwide. Meet in Ireland, the official business tourism brand for the island of Ireland, leads the way when it comes to supporting international planners bringing their events to Ireland. Our Subvention Support has tripled in response to Covid-19. Ireland’s gaze is firmly on the future of MICE, with business tourism at the centre of our vision to regenerate post-pandemic travel to these shores. Corporate social responsibility is a crucial part of Ireland’s MICE sector, with many special community experiences available, from conserving the beautiful beaches of Kerry to planting trees in Limerick. Two years after entering the Global Destination Sustainability Index, Dublin was named one of the Top Five Most Improved Destinations. We are a warm, welcoming bunch: the artistic hub of Galway was named the friendliest city in Europe in 2020, with Dublin placing second. Meet in Ireland works with a range of professional DMC and PCO partners to help overseas planners achieve unique programmes filled with magical experiences. Ireland offers safety, sustainability, support, value and that special ingredient that no other place can: an unforgettable Irish welcome..