Persil Wonder Wash™

Client: Unilever

London

To launch Persil’s Wonder Wash™ range and its game-changing 15-minute cycle, we were tasked with creating an experience that felt bold, unexpected, and far from boring laundry—one that would excite new audiences, generate social buzz, and put the product firmly in hand. The goal: drive FOMO through shareable content and press coverage, while showcasing the speed and ease of Persil Wonder Wash™ in a way that consumers could feel, not just see.

We combined the art of storytelling, with data-led audience insights to create an immersive event where laundry met nightlife: the Persil Wonder Wash Laundrette. Inside this retro-inspired pop-up, guests could wash their clothes and, while they spun, step into the hidden Fast Wash ‘n’ Rave—a secret 15-minute party bursting with giant bubbles, rave wear on washing lines, and a high-energy stage production.

As DJs like Craig David Presents TS5 and Girls Don’t Sync lit up the decks, guests danced, jumped, and sweated the night away - confident that however wild things got, Wonder Wash™ had them covered. This was more than a product launch - it was a sensorial, content-rich experience that proved laundry doesn’t have to be boring, and delivered amazing results across channels.