Pure Communications Group

Pure Communications Group has demonstrated standout performance, innovation, and cultural leadership in 2024, making it a strong contender for C&IT’s UK Agency of the Year. With a dedicated team of 15 and a trusted freelance network, Pure delivered a dynamic mix of live and virtual/hybrid B2B events across sectors including legal, finance, tech, and real estate—maintaining an 80/20 delivery ratio.

Financially, the agency achieved a 10% increase in gross profit, reaching £1.4 million. This was driven by the acquisition of five new clients, a 90% client retention rate, and the reactivation of a previously lapsed account. In a major strategic win, Pure outperformed a competitor three times its size to deliver a flagship conference—earning three industry awards and a direct contract extension for 2025.

Pure’s evolution this year included expanding into content strategy and production, enhancing one-third of all conferences. The launch of the Pure Partners’ Club further cemented its role as a strategic partner—offering clients thought leadership and cross-industry networking.

People-first practices underpin Pure’s success. The agency boasts a 100% female leadership team and 33% team diversity, alongside wellness benefits like private healthcare, flexible hybrid working, mentorship schemes, and company-wide charity initiatives—raising over £3,000 this year. Staff rated the culture 9/10.

Sustainability remains central. As a signatory of the Net Zero Carbon Events Pledge, Pure reported emissions 98% below the UK business average, and 50% below similar agencies.

Flagship events like Interactions 2024: CX AI Mastered showcased Pure’s end-to-end delivery, with immersive design, interactive tech, and standout moments featuring Steven Bartlett and Fatboy Slim—proving Pure’s ability to lead with purpose, creativity, and impact.