RGM Fest

Client: KFC UK&I

Liverpool

RGM Fest is the flagship annual event for KFC UK & Ireland’s Restaurant General Managers (RGMs), the operational leaders responsible for performance across 1,000+ restaurants. Since 2016, Premier Events has partnered with KFC to develop RGM Fest from a traditional conference into a large-scale mobilisation event, designed to align and motivate the field organisation behind the annual plan.

The 2026 event presented a unique challenge. Following a record-breaking year in 2025, the organisation faced the question of how to maintain momentum when success risks complacency. Performance was high, but there was a need to reignite urgency, reconnect teams to the brand’s ambition, and unify leaders behind a shared next step.

RGM Fest 2026 demonstrates how an internal event can effectively foster connection between teams, across businesses and in pursuit of shared goals. By introducing more opportunities for interaction and gamification, improving production value, delivering stronger creative themes, and a clearer focus than ever before, the 2026 event successfully delivered: - A clear strategic step forward - Full immersion in to the KFC brand world - Improved engagement scores - Record sponsorship revenue - Strong organisational alignment - Overwhelmingly positive feedback from delegates, franchisees and leadership

After a decade of continuous development, RGM Fest has evolved into a powerful platform for driving performance. RGM Fest 2026 represents the most effective version of the event to date, and a real moment of unity for those who attended.