Samsung Integrated Roadshow & Engagement Programme

Client: Blue Square

Over the past 12 months, we have partnered with Blue Square, Samsung’s brand engagement agency, as their production and scenic build partner to deliver a nationwide programme of roadshows supporting multiple product launches across sales advisors, B2B and student audiences.

The objective was to improve product knowledge, confidence and sales effectiveness across frontline teams, while also delivering engaging brand experiences for corporate and student audiences through a scalable national programme. In response, we developed a modular, repeatable roadshow system that enables consistent delivery at pace, replacing traditional static training with an immersive, scalable experience model.

Across the programme, we delivered 10 roadshows within 12 months, supporting 18 product launches across call centres, universities and corporate environments. Each activation combined product display zones, presentation spaces and gamified engagement to maximise interaction and retention.

A key differentiator is our Midlands-based studio approach, where every roadshow is fully pre-built, tested and rehearsed with Blue Square, Samsung stakeholders and touring trainers. This enables full road testing, operator training and last-minute refinements, ensuring every activation is fully optimised before going live.

Delivery is highly complex, with varying venue sizes, layouts, ceiling heights and access constraints, along side health and safety and product security considerations. Our system-led approach ensures consistent delivery across all environments.

Sustainability is embedded throughout, with reusable scenic assets, optimised logistics and reduced travel strategies minimising environmental impact while improving efficiency.

The programme has delivered 43,439 interactions to date, a 93 NPS score and 92% average selling confidence, directly improving the effectiveness of frontline sales teams.

This programme demonstrates how a system-led approach, delivered through true partnership with Blue Square, can transform product training into a scalable national experience with consistency, efficiency and measurable impact.