Smart Friends L’Amour de Provence

Client: Smart Group

South of France

The 2024 Smart Friends Incentive Trip, L’Amour de Provence, was an immersive, high-calibre experience crafted exclusively for Smart Group’s most successful agent partners. Delivered by Story Events, this three-day incentive in the South of France was meticulously curated to reflect the prestige of the Smart Friends initiative and reinforce Smart Group’s market-leading position among top event professionals.

With a creative concept themed entirely around Provence inspired cinematic moments, transporting guests: a Casino Royale rooftop dinner in Monaco, a To Catch a Thief-inspired vintage car rally through the Riviera, a Palm Royale soirée in the Cannes hills, and a stylish farewell nod to Grace Kelly. The theme was woven through every detail, elevating the trip beyond a typical incentive.

An entire brand identity was created for the trip with an elegant french riviera colour palette and inspired illustrations, this collateral was used throughout all event touch points; used across digital platforms including a dedicated Smart Friends Instagram channel and emails to build anticipation and then carried through to designed menus, welcome notes, place cards, signage, and bespoke packaging on site.

Delivering an event of this complexity across multiple international locations - Monaco, Nice, Saint Paul de Vence, and Cannes - required meticulous coordination. From bespoke transport logistics (including helicopters, vintage cars, and flexible transfers) to coordinating personalised gifting throughout the trip, every touchpoint was executed to the highest standard. Smart and Story teams personally greeted guests at each transition, reinforcing the standard of service.

The results speak for themselves: flawless execution, glowing feedback, and 16 of 27 guests already requalifying for future incentives. The event didn’t just reward loyalty - it drove it. The attention to detail, immersive branding, and high-impact programming generated social buzz, strengthened agency relationships, and cemented the Smart Friends trip as a powerful sales tool.