Smyle

Smyle is a pioneering brand experience agency delivering unforgettable digital, in-person, and hybrid activations for global brands. It is the lead agency within a collective of five specialist brands: Smyle, Powered by Humans, NJ Live, The Sports Presentation Co, and Dreamlike State. Together, they form a unified agency structure delivering integrated expertise across brand experience, content, internal communications, sport, and gaming.

In 2024, Smyle launched its ambitious VISION2030 strategy, aligning these brands under a shared purpose and strengthening its core proposition. This shift enhanced collaboration, supercharged creativity, and improved operational efficiency across the board. The strategy was accelerated by Smyle’s acquisition by The Human Network, unlocking international scale, deeper creative capabilities, and shared global expertise.

This evolution unlocked record-breaking growth. Smyle achieved 97% client retention, gained 15 new clients—including Dexcom, Vimeo, WWF, Figma, Evian and Coinbase—and expanded into the luxury, gaming, and pharmaceutical sectors. EBITDA rose by 366%, gross profit increased 12%, and flagship projects earned international recognition.

Smyle’s 2024 portfolio included standout activations at Cannes Lions, Gamescom and the Paris Olympics, and taking four clients to the World Economic Forum, showcasing sustainable innovation at scale.

A people-first culture underpins Smyle’s success. As industry changemakers, the team made significant strides toward B Corporation certification, delivered a 6.5% gender pay gap reduction and launched numerous progressive workplace policies and practices. “Creative, committed, passionate, professional, and fun—Smyle delivers with absolute excellence.” – Spotify

Smyle is setting the standard for future-facing, purpose-led, and human-centred brand experience.