The CEO Award Trip

Client: Zimmer Biomet

Agency: Shore Events

With two cancelled trips and a yearly campaign that has lasted almost two, our client tasked us with finding an incentive destination for a trip this year! We rose to the challenge and planned a 6 night, VIP, all expenses paid trip to the One & Only Palmilla in Los Cabos. The group was smaller than initially planned due to regional travel restrictions but in May 2021, 35 winners and their plus 1s travelled from the US to Mexico for this once in a lifetime trip. We worked closely with the hotel & our DMC partner Maritur to ensure the event was Covid safe and we implemented precautions and extra safely measures every step of the way to ensure our guests felt comfortable and safe at all times. The team also spent extra time communicating directly with every winner to book individual flights & plan in their own personal activities to make the trip as bespoke as possible. We were thrilled that the trip could not only go ahead, but it was fully covid safe and also a huge success. The winners felt more rewarded than ever as many had not travelled for 18 months so they saw the trip as an even bigger reward than initially intended. The client has already confirmed trips for 2022 & 2023 following the success of this event as the feedback from the winners really highlighted the importance of incentives and the value that their sales team place on travel as a reward!