The Microsoft London AI Tour

Client: Microsoft UK

London

In a year overflowing with AI events, the Microsoft AI Tour London stood apart — not just for its scale, but for its ambition. This was more than a product showcase. It was a bold reimagining of how hybrid events could work, designed to rally the tech community behind Microsoft Copilot and create a standout experience for both physical and virtual audiences.

The challenge was clear: ensure that digital attendees didn’t just watch — they felt involved. The solution? A “show within a show” — a live, news-style broadcast led by BBC’s Victoria Derbyshire, streamed directly from the venue. The result was a first-of-its-kind hybrid format that transformed passive viewing into active engagement.

From broadcast-grade studios to bespoke Q&A sessions and live interviews with Microsoft’s senior leadership, this was a blueprint for a new era of hybrid events. It wasn’t just inclusive and immersive — it was motivational, creative, and flawlessly executed.

The impact? 3,000 attendees. 1,200 net new contacts. 52% senior-level decision makers. And nearly 80% saying they were now more likely to deploy Microsoft’s solutions. The AI Tour didn’t just meet expectations — it rewrote them