The Sophos Big Prize Hack

Client: Sophos

Agency: Freshly Squeezed Events

Freshly Squeezed Events have worked with Sophos for over 5 years delivering amazing sales incentives into their channel. The incentives typically culminate in a trip of a lifetime for a group of lucky salespeople. We were due to do just that in November 2020. The objectives were clear - uplift Q4 sales and boost the Sophos brand to ensure it was front of mind within the sales teams. Then Covid happened. It was 11th November 2020, and we were seeing first-hand that sales teams were suffering. Feeling demotivated, lonely, and disengaged. They needed FUN! And Q4 needed to deliver the numbers for Sophos. FSE saw a great opportunity for Sophos to gain competitive advantage by becoming the security brand that delivered sustained fun, excitement, and empathy. To shine above the competition. To show the salespeople they cared. And in turn, ensure the Sophos brand was front of mind. The message was simple: 2020 has been a tough year. And you have been incredible. So, it’s time for us to give back. The FSE team designed and executed an action-packed 3-month virtual incentive programme of fun, live streamed events, activities, celebrities, prizes, competitions plus a finale hosted by Russell Kane and surprise personalised home-drops throughout all hosted from a fully branded WordPress microsite – the prize hack party hub. The results were incredible with a 400%+ ROI. Over 300 registrants against a target of 100 and the partner hit double digit growth.