The Traitors: Live Experience

Client: Immersive Everywhere

London

The Traitors: Live Experience transforms the BAFTA and Emmy Award-winning television phenomenon The Traitors into a fully playable two-hour immersive game. Developed by Immersive Everywhere, Cuffe & Taylor, and Global Creative in partnership with All3Media International and IDTV, the experience recreates the tension, ritual, and suspicion of the TV format in a live environment where guests actively participate in the strategy and deception that define the show.

Rather than simply recreating the series’ sets, the creative team translated the programme’s pacing, reveals, shifting alliances, and power dynamics into responsive gameplay systems. Working closely with the rights holders, they carefully preserved the show’s tone, visual identity, and sound design. Iconic moments—including the Round Table, the ritual of banishment, and the Traitors’ Turret—were reimagined as interactive mechanics, allowing players to experience social deduction face to face.

Immersion begins on arrival, with guests entering a purpose-built castle-inspired environment designed with atmospheric scenic elements, concealed corridors, and controlled transitions that build anticipation before gameplay starts. Lighting, acoustics, and detailed set design sustain dramatic tension throughout the experience.

The venue is built for scalability and consistency, featuring eight identical Round Table rooms that allow concurrent sessions while maintaining gameplay parity. Each room hosts up to 14 players and includes integrated lighting, bespoke soundscapes, and a fully realised Turret finale space. While the mission framework remains consistent, every game unfolds differently as player decisions shape alliances, pacing, and outcomes.

A sophisticated production system underpins the experience, with more than 1.5 million programmable lighting cues reacting dynamically to gameplay. A live host guides each session, maintaining pace while allowing unpredictable narratives to emerge.

Launched in 2025, the experience quickly exceeded expectations, generating £7 million in ticket revenue, selling 140,000 tickets, achieving six sell-out months, and earning a 4.5-star average rating with Feefo Gold Trusted status. https://www.youtube.com/watch?v=cjkjgvx5fMQ