Trust Conference 2020

Client: Thomson Reuters Foundation

Agency: Broadsword

Human rights are inalienable, universal rights belonging to every single human being, irrespective of race, religion or creed. For as long as the Thomson Reuters Foundation has existed, protecting and advancing human rights has been at the core of its work. As their annual flagship event and a leading human rights forum, Trust Conference, brings together frontline activists, thought leaders and top decision-makers in the areas of media freedom, inclusive economies, and human rights. The event aims to build global awareness of critical issues, inspire collective leadership, drive new partnerships, facilitate media coverage and help shape a prosperous world where no one is left behind. Trust Conference 2020 moved online due to the Covid-19 pandemic. Over 600 attendees from 80 countries attended the virtual conference, which was an opportunity to share stories and in-depth news coverage focused on the impact Covid-19 and related restrictions and shine a light on the way the virus was hitting workers in some of the world’s lowest-paid sectors, to those often overlooked by society or already denied their human rights. Keynotes, panel discussions and breakouts facilitated a wide range of relevant conversations, looking at the impact of the pandemic on the media landscape on a global scale; how to make ‘Build Back Better’ more than just a slogan to forge more inclusive and sustainable economies and use COVID as an opportunity to reset our values. Global experts also discussed the pandemic’s impact on digital rights, the way Covid-19 has forced a reliance on technology like never before and how to address widespread misinformation and disinformation, algorithm discrimination and privacy. Becoming part of the Trust Conference team, understanding the event’s needs and vision, producing the digital forum with commitment, care and respect, was key for the Broadsword delivery team. It was a privilege to be involved.