Virtual Regional Leadership Conference

Client: Prudential Corporation Asia

Agency: Brands at Work

Prudential Corporation Asia (PCA), owned by Prudential PLC, is one of the largest insurance and asset management operations in Asia. In 2019, PCA engaged Brands at Work UK to design its regional leadership conference and deliver it locally, near their Hong Kong headquarters. This planned face-to-face event was twice postponed; once in October 2019 due to the geo-political volatility around the Hong Kong riots, and again in February 2020 due to COVID-19. In summer 2020, PCA took the decision to revive the meeting and move it online. Given almost 12 months had passed since the planning stages of the original face-to-face event(s), it was decided that because the business context had changed - the content design should start from scratch. At Brands at Work, our team was encouraged to “set a high bar” in delivering what was to be PCA’s first ever virtual event, which was eventually held in November 2020.