Worldpay’s ReThink & ReThinking series

Client: Worldpay

Globally

Rethink was Worldpay’s long-running event series designed to help keep the business in touch with key customers and reinforce the brand’s place as a trusted advisor on trends and opportunities, not just within the payments space but across the world of business and technology.

Post pandemic, Bray Leino Events helped the brand relaunch Rethink in Europe and the Americas, with a new look and feel and a focus on delivering beautiful experiences designed to create lasting memories and forge deeper bonds between Worldpay and its customers and prospects.

In 2024, we expanded this successful concept to incorporate Worldpay’s APAC audience and delivered three Rethink events and six smaller Rethinking events:

Rethink - multi-day events at venues in the Dominican Republic, Portugal, and Bangkok, targeting existing customers and prospects, from influencer to c-suite decision maker.

Rethinking – smaller events aiming to distil the same elements of education, connection, and fun into half-day experiences at unusual venues in Stockholm, Paris, Munich, Milan, Dubai and London.

Objectives: • Deepen Worldpay’s relationship with prospects and customers • Enhance delegate understanding of Worldpay and their products • Create an environment where valuable connections could be forged

Challenge accepted.