Jennifer S. Artura

VP, Global Events & Experiences , Workhuman

Jenn is an award-winning experiential designer and inspirational executive with 20 years in sales and marketing leadership roles within high-tech B2B organizations. Her diverse background includes direct sales, sales enablement, marketing, business development, creative design, and production, which eventually led to the Events world, where Jenn began transforming business objectives into creative, one kind, memorable end-to-end experiences. Jenn is passionate about the power of events to change lives and the world, leveraging them to drive corporate social responsibility, recognition programs and create opportunities to give back to the community. Most recently, as Senior Director of Global Events, Incentives, and Experiences for Veritas Technologies, Jenn led Veritas's strategy, production, and execution for just about every event. She produced both in-person and virtual experiences, including sales conferences, training events, user conferences, sales incentive programs, trade shows, product launches, advisory boards, new hire onboarding programs, and a new executive briefing center design. In her newly appointed role as Vice President of Global Events and Experiences at Workhuman, Jenn will lead the company's event strategy and execution. As the former Vice President for the Association of Women in Events (AWE), an organization dedicated to women's empowerment in all facets of the Events Industry, Jenn led several internal teams, launched the online user community, mentored volunteers, and managed various strategic programs. Before that, Jenn served on the organization's Board of Directors and co-led Elevate, its annual women's leadership event. Jenn loves the endless opportunities events provide to inspire and drive behavior in others. In recognition of this, Jenn has won various experiential design and leadership awards, including an Event Marketer B2B Technology Award and the 2018 "100 Women Who Inspire" Innovator Award" from Smart Meetings Magazine. Jenn recently received the "2020 Planner of the Year Award" from Smart Meetings magazine for contributions to the industry during COVID-19. She was just was named "1 of 10 top Women in Experiential Marketing" by Event Marketer Magazine. In 2020, the "Club VIP" sales incentive program designed and led by Jenn was named 1 of 3 finalists in the Global C&IT Awards for Best Incentive Program of the Year, receiving a high commendation. Jenn has been featured in several event industry publications and is also an industry speaker on leadership, event strategy, career advancement, women's empowerment, and experiential design. She also enjoys mentoring young women who have chosen a career in event marketing.